New Cars – Beware of ad appeal

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Dealers give bargains to customers who’ve done their homework, shopped the Web, and know what’s up at rival dealerships. The secret to getting what you want is to stay focused when you enter the showroom.

If you’ve done your homework and settled on a particular car, don’t sabotage your efforts by listening to other sales promotions and slick advertising. Rebates, financing, or other models on the lot are more distractions to watch out for.

Your goal is to leave in the car you came to buy, not one you buy on impulse.



All the best,



Timben