Make ads work for you

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Think of all the reading you do to keep up with the ads you get in the mail. Here’s how to make your time worthwhile.

Retailers want your business. One of their appeals is the “price-match guarantee.” They’ll match or beat their competitors’ prices. Price matching is especially attractive when the competitor with the washer on sale is across town, and the price matcher is nearby.

Here’s what to do. Take the ad for the appliance, including the brand name, model number, price, and dates of the sale, to your more conveniently located retailer. The manager wants the sale, but he’s a businessman. He’ll make sure you’re comparing “apples with apples.” The price match won’t work if you’re comparing a Hotpoint washer with a Maytag.

Once you’ve agreed on the price, it’s your turn to make sure it’s apples for apples. If the competitor offered free delivery, insist that your appliance be delivered for free, too.


All the best,


Timben